“spirtually and passionately alive”
Since I’ve been kickin’ it with the Rarámuri (Tarahumara), an indigenous culture that lives in deep recesses of the Sierra Madre’s Copper Canyon (Northwestern Mexico), I thought it most fitting to spread the word about going barefoot for a good cause. The Rarámuri culture sparked a barefoot running craze after athletes learned this talented running people wear nothing but huaraches – scraps of rubber tire and cow leather – on their feet. Now, a new campaign (One Day Without Shoes) is encouraging people to go barefoot worldwide in an effort to raise awareness about children who lack proper footwear. Here’s an excerpt from HalogenTV.
April 8, Go Barefoot for a Good Cause
Asking your customers to forgo wearing shoes doesn’t sound like smart business from a shoe company. But, then again, TOMS isn’t your normal business.
Started by Blake Mycoskie in 2006, TOMS is founded on the promise that for every pair of TOMS shoes a person buys, TOMS will give a new pair of shoes to a child who needs them. The company’s tagline, “One for One,” is the driving force behind their business, and they make periodic “shoe drops” where new TOMS are distributed to children in developing countries. Since its May 2006 beginning, TOMS has given over 400,000 pairs of shoes to kids based on the One for One model.
Read more by clicking here.
Check out the video:
Popularity: 4% [?]
Man must first descend in humility before he can raise himself to God.
— , Broken Open
RSS feed
Email updates
Tweets